Google Search Console

The Keyword tab is empty for most sites, and that is not a fault in your setup. Search engines stopped putting the search term in the referrer years ago, so a visit from Google arrives here saying only "Google". Connecting Search Console reads the terms from Google directly.

What you get

Once connected, the Keyword tab fills in with:

• Search terms people used to reach you

• Average position for each term — 1 is the first result, so lower is better

• Impressions and CTR, so you can see a term that gets shown often and clicked rarely

• The page each term led to, shown under the term

Hover a row for the full set, or press Show all for the whole list with sortable columns. Sorting starts from the useful end of each column: lowest position first, highest clicks first.

Connecting

Data starts arriving within a few minutes, and refreshes once a day after that.

The first import covers the current month, starting from the day you added the site to TrueStat if that is more recent.

The last two days keep changing. Google finishes counting a day well after it ends, so a recent day can read lower than it will settle at. Those days are marked, and each refresh reaches four days back to pick up the revisions.

What you will not see, and why

This is Google's decision, not a limitation of this integration — no analytics product can recover those terms. Google hides queries that are rare enough to identify the person who searched.

On a smaller site the share is larger, because Google's threshold is a fixed number of searches rather than a percentage of yours.

Two consequences follow, and both are visible on screen:

Your keyword clicks will not add up to your total clicks. The gap is the withheld terms. Nothing is missing from your account.

A keyword row cannot filter the rest of the dashboard. Google reports terms and pages as separate lists and never says which visitor searched which term. So a keyword cannot narrow your visitor list the way a referrer can — the link simply does not exist in the data. What it can tell you is the page it led to, which is the next section. Any product showing you revenue per keyword is estimating, and cannot tell you when the estimate is wrong.

The page behind each term

Every search term shows the page it led to. Almost always there is exactly one: a search carries a specific intent and Google sends it to the page that matches. When a term does lead to several, the busiest ones are listed.

This is the one place where the two halves meet. Search Console knows a term brought 7 clicks to /pricing; TrueStat knows what happened on /pricing afterwards.

How far back the data goes

The current month, and never before the day you added the site here.

Google keeps 16 months and we deliberately do not import it. Those months would show search data sitting beside empty conversion and revenue columns — not because nothing converted, but because TrueStat was not measuring your site yet. An absent measurement and a real zero look identical in a table, and reading one as the other leads to exactly the wrong conclusion about a page.

Your older data is still in Search Console, where you can see it any time.

Keeping it current

Data refreshes once a day, and each refresh re-reads the last five days rather than only the newest one. Google keeps revising recent days as it finishes counting, and a single-day refresh would freeze whatever partial number happened to be there first.

Disconnecting

Settings → Integrations → Disconnect removes the stored authorisation and stops future syncing. Search data already imported stays on your dashboard; delete the site to remove it.

You can also revoke access from Google's side at myaccount.google.com/permissions. If you do that, syncing stops and the Integrations tab shows the connection needs renewing.

If something is not working