What each number counts, and how to slice it.
| Page | Covers |
| The metrics | Views, unique visitors, AI crawler views, verified crawlers — exactly what each counts |
| Date ranges and comparisons | Every preset, custom ranges, and how granularity is chosen |
| The live view | The last 30 minutes, and how often it refreshes |
| Breakdowns | Pages, referrers, countries, regions, cities, browsers, operating systems, devices — and how to drill down |
| Channels | How a visit becomes direct, organic, social, referral or campaign |
| The world map | |
| Excluding your own visits | IP and path exclusions, and why excluded traffic is free |
| Exporting your data | What is available today and what is not |
The one thing worth reading first
"Unique visitors" does not mean the same thing here as it does in Google Analytics, and the difference is the point rather than a defect. It is defined precisely in The metrics, and the definition depends on which identity mode your site is on.
If you are comparing TrueStat's numbers against another tool and they disagree, My numbers are lower than another tool's lists every reason, in order of how much of the gap each one explains.