Plans compared

Pricing has two independent axes. What you pay follows your traffic. What you get follows your tier.

You pick a monthly event volume on a slider, then pick one of two tiers. Those are two separate choices, so a plan is a pair rather than a row.

The price ladder

Monthly, in US dollars:

Those are events per month, not visitors. See What counts as an event.

Yearly is ten months' price — so two months are free. A Starter 500k plan is $29 monthly or $290 for the year. Every rung works the same way: take the monthly price, add a zero.

About the top rung. "10M+" is open-ended, not a hidden cap. Going past it does not stop collection — nothing on TrueStat ever silently drops an event. It raises a banner and starts a conversation about what your real volume is. If you are consistently well past 10M a month, talk to us rather than guessing at a step.

The pricing page renders these from the same source the billing system uses, so it cannot disagree with what you are charged. If a number on this page ever differs from the pricing page, the pricing page is right and this page is a bug — please tell us.

What each tier includes

These do not change with your traffic step. A Starter customer on the 10M step still gets one site and one seat. A Pro customer on the 10k step gets 30 sites and the API.

Almost every feature is on both tiers, at every step — AI visibility, public dashboards, the API, the CLI and MCP. The tiers differ on how many websites, how many people, how many alert rules, how far back your history goes, and one feature: social mentions.

AI visibility in particular is the reason to choose TrueStat, so putting it behind an upgrade would hide the only argument we have.

Which tier

Starter if you have one site and work alone. That is the majority of people reading this.

Pro if any of these is true:

• You have more than one site.

• Someone else needs to see the dashboard while signed in as themselves. (Note that a share link lets anyone view a dashboard without an account and does not consume a seat — so "a client wants to see the numbers" is not by itself a reason to upgrade. See Public dashboards.)

• You want the longer retention window.

• You want social mentions — the posts on X that link to your site, shown on your chart with the visits each one sent.

The API, the CLI and MCP are on both tiers. Wanting to pull your data into your own tools is not a reason to upgrade.

Which traffic step

Pick the smallest step that covers your monthly events. If you do not know, start low — going over does not break anything (see When you reach your event limit) and moving up a step takes effect immediately.

One thing that pushes your event count higher than your visitor count:

Single-page apps count every navigation. A visitor moving through five routes is five events, not one.

Crawler traffic does not. AI and search crawler views have their own monthly allowance, the same on every plan, so they never push you up a step. See What counts as an event.

Both are covered in What counts as an event, which also explains what you can exclude for free.

The trial

A new account starts a 14-day trial on the entry plan, with no card. The full product, AI visibility included.

There is no free tier afterwards. At the end of the trial you pick a plan, or collection stops.

Add-ons

A crawler pack adds a million crawler events a month, bought from your billing page and billed on your existing invoice. See What counts as an event.

Extra events for one period cover a one-off spike without moving up a step permanently; a step up is the right answer for sustained growth. That one is arranged by email rather than from the billing page — see When you reach your event limit.