Your dashboard fills in as traffic arrives. Here is the order the numbers actually become useful, rather than the order they appear on screen.
The whole dashboard scrolled to top, populated with roughly a month of realistic traffic — four tiles, the traffic chart with the AI crawler series visible, and the top of the geo/tech row. Numbers should be plausible and non-round (e.g. 12,483 views / 3,912 visitors). Light theme, desktop 1440px.
Day one: is it working
The four tiles across the top:
| Tile | What it counts |
| Views | Page views. Every load and every in-app navigation. |
| Unique visitors | Distinct visitors, by session id. |
| AI crawler views | Page views from AI assistants and AI training crawlers. Counted even when the bot filter is on. |
| Verified crawlers | The share of those crawler views confirmed against the operator's published IP ranges. A dash means no crawler has visited yet. |
On day one, all you are checking is that Views is not zero and that the number roughly matches what you would expect.
The Traffic chart underneath is human views over time, with unique visitors as a dashed line, and AI crawler views as a second series on its own right-hand scale. The two scales matter: humans and crawlers are counted separately and do not add up to a total.
Week one: where people come from
Once you have a few days of data, the Traffic sources card is the one that changes what you do.
Channels sorts every visit into direct, organic search, social, referral or campaign. This is the summary view.
Referrers is the specific sites sending you people.
Campaigns and Keywords break down your UTM-tagged links.
Click any row and the whole dashboard filters to it. Click "Filters" in the header to see what is active and remove it.
The dashboard after clicking a referrer row, with the Filters button showing a count badge of 1 and the popover open listing the active filter. Light theme.
Week one: what people read
Top pages ranks your paths by views. Combined with the referrer filter, it answers "what did the people from Hacker News actually read", which is a different and more useful question than either card answers alone.
The AI panel
This is the reason most people are here, so it deserves its own read: AI visibility.
The short version: TrueStat records crawler traffic instead of discarding it, so you can see which AI assistants fetched your pages and which pages they fetched. Read How reliable is it before you quote a number from it to anyone — the panel currently undercounts, and the page explains by how much and why.
What is not here
Some numbers you may be looking for do not exist yet, and it is better to know now than to hunt:
Bounce rate and average session duration — not on the dashboard.
Individual visitor journeys — deliberately not built. See Why you cannot look up a single visitor.
Revenue attribution — not built.
Conversion funnels — not built.