Your dashboard fills in as traffic arrives. Here is the order the numbers actually become useful, rather than the order they appear on screen.
Day one: is it working
The tiles across the top, two rows of four:
| Tile | What it counts |
| Visitors | Distinct visitors, by session id. |
| Revenue, Revenue/visitor, Conversion rate | Appear once a revenue provider is connected. Until then they are absent rather than reading zero — nothing is being measured, and a zero would say your revenue was nothing. |
| Views | Page views. Every load and every in-app navigation. |
| AI crawlers | Page views from AI assistants and AI training crawlers. Counted even when the bot filter is on. |
| Bounce rate, Session time | Engagement, with the Google Analytics figure beneath for comparison where imported history exists. |
On day one, all you are checking is that Views is not zero and that the number roughly matches what you would expect.
The Visitors chart underneath is human views over time, with unique visitors as a dashed line, and AI crawler views as a second series on its own right-hand scale. The two scales matter: humans and crawlers are counted separately and do not add up to a total.
Week one: where people come from
Once you have a few days of data, the Sources card is the one that changes what you do.
Channel sorts every visit into direct, organic search, social, referral or campaign. This is the summary view.
Referrer is the specific sites sending you people.
Campaign and Keyword break down your UTM-tagged links.
Hover any row and a small funnel appears at its end — click it and the whole dashboard filters to that row. (Clicking the row itself pins its tooltip.) The Filters button above the tiles shows how many are active; open it to see them, remove one, or clear all.
Week one: what people read
Top pages ranks your paths by views. Combined with the referrer filter, it answers "what did the people from Hacker News actually read", which is a different and more useful question than either card answers alone.
The AI panel
This is the reason most people are here, so it deserves its own read: AI visibility.
The short version: TrueStat records crawler traffic instead of discarding it, so you can see which AI assistants fetched your pages and which pages they fetched. Read How reliable is it before you quote a number from it to anyone — the panel currently undercounts, and the page explains by how much and why.
What is not here
One thing you may be looking for does not exist, and it never will:
Individual visitor journeys — deliberately not built. See Why you cannot look up a single visitor.
This list used to be four items long. Bounce rate and session time are tiles on the dashboard today, conversion funnels are built, and revenue attribution ships for four payment providers — they were listed here as missing long after they shipped.